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Geingob rallies behind collective branding for Africa
Written by Linea Dishena on 15 June 2021.
WINDHOEK, 15 JUN (NAMPA) – Collective branding for Africa is paramount for establishing premier tourist destinations and businesses, President Hage Geingob has said.
While opening the United Nations World Tourism Organisation (UNWTO) Brand Africa Regional Tourism conference here on Tuesday, Geingob said tourism is a cross-cutting sector with a high impact on national and regional branding, therefore the promotion of Brand Africa initiative by UNWTO aimed at empowering Africa’s tourism will require a unified ...
