Miami, Oct 15, 2024 (AFP) - Lenovo become FIFA's World Cup 'technology partner'

NAMPA / AFP

2024-10-16

Chinese technology company Lenovo have signed a sponsorship deal with FIFA that covers the men's 2026 World Cup and the 2027 Women's World Cup, the governing body said on Tuesday. Lenovo becomes FIFA's "official technology partner" -- part of the top-tier sponsorship category with the global football organization. FIFA said the deal will include Lenovo providing Artificial Intelligence and other products to "power improved fan experiences in stad......

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