Paris, Dec 22, 2024 (AFP) - Sweet smell of success for niche perfumes

NAMPA / AFP

2024-12-22

They don't advertise and they are largely unknown to the general public but niche perfumes are able to command prices of hundreds of dollars from men and women seeking to stand out. Produced in small batches with high-quality, natural or rare ingredients, niche perfumes are becoming big business even while retaining their exclusive nature. "We've had absolutely incredible growth," said Julien Sausset, director of Parfums de Marly, a France-based......

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