Puma names ex-Adidas manager Arthur Hoeld as new chief executive

NAMPA / DPA

2025-04-03

Frankfurt (dpa) - The German sportswear company Puma announced on Thursday that it has appointed Arthur Hoeld as its new chief executive as the current head Arne Freundt steps down. Hoeld will take on the position from July 1, 2025, and also serve as chairman of the management board, the company said. Freundt will end his term on April 11, 2025 after 14 years in various leadership positions, due to differing views on strategy execution, it said.......

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