Shanghai, April 22, 2025 (AFP) - Chinese EV maker Nio admits Europe expansion challenges

NAMPA / AFP

2025-04-22

Chinese electric vehicle maker Nio said Tuesday it had underestimated the challenges of expanding into Europe, as it said it would launch its sub-brand Firefly on the continent later than initially planned. Faced with a cut-throat domestic market, many Chinese automakers have looked to grow their overseas sales in markets like Europe, Latin America and Southeast Asia to safeguard their future. But on Tuesday, Nio CEO William Li gave a candid ass......

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