Washington, April 23, 2025 (AFP) - 'Toxic beauty': Rise of 'looksmaxxing' influencers

NAMPA / AFP

2025-04-23

Hankering for a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer -- highlighting the rise of "looksmaxxing," an online trend pushing unproven and sometimes dangerous techniques to boost sexual appeal. Looksmaxxing influencers -- part of an online ecosystem dubbed the "manosphere" -- have surged in popularity across social media, capitalizing on the insecurities of young men eager to boost their physical attractivene......

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