London, Oct 22, 2024 (AFP) - French luxury brand Chanel to sponsor Oxford v Cambridge Boat Race

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2024-10-22

French fashion company Chanel is to sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025, marking its first foray into sport. The event will be officially renamed the Chanel J12 Boat Race from next year after taking the name of one of the company's luxury watches. Chanel replaces cryptocurrency firm Gemini as the race sponsor and will also become the official timekeeper in a deal that will reportedly run until......

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