Kojima-ajino, Japan, Dec 19, 2024 (AFP) - True blue tradition: how Japan's coveted jeans are made

NAMPA / AFP

2024-12-19

Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs. Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for decades, and come with a lifetime repair warranty. On site, Yoshiharu Okamoto gently dips cotton strings into a tub of deep blue l......

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